1.5 years of working with a logistics company on Meta ADS.
Client: German transport company SW Transporte
Client's request:
The company approached us with the need for stable expansion of the HR department to find employees who speak Russian in European countries, the Baltics, and Central Asia. Previous attempts to attract employees through classic services did not cover the necessary target audience, and independent advertising campaigns were blocked by Facebook due to violations of platform rules.
What we did:
Conducted an audit of advertising campaigns and niche analysis, organized customer development with two of the client's HR managers. Developed dozens of advertisements for various vacancies and countries of placement. Initially implemented interaction through WhatsApp, but due to the complexity of tracking the number of leads, switched to lead forms. In the lead forms, added 6 key questions to collect only interested and ready-to-collaborate candidates. Created a feedback table for the HR department to automate the processing of applications.
Results:
Budget: $13,080
Number of leads: 10,860+
Average cost per lead: $1.2
Work period: 08.23–06.24
Client's request:
The company approached us with the need for stable expansion of the HR department to find employees who speak Russian in European countries, the Baltics, and Central Asia. Previous attempts to attract employees through classic services did not cover the necessary target audience, and independent advertising campaigns were blocked by Facebook due to violations of platform rules.
What we did:
Conducted an audit of advertising campaigns and niche analysis, organized customer development with two of the client's HR managers. Developed dozens of advertisements for various vacancies and countries of placement. Initially implemented interaction through WhatsApp, but due to the complexity of tracking the number of leads, switched to lead forms. In the lead forms, added 6 key questions to collect only interested and ready-to-collaborate candidates. Created a feedback table for the HR department to automate the processing of applications.
Results:
Budget: $13,080
Number of leads: 10,860+
Average cost per lead: $1.2
Work period: 08.23–06.24
Irpen 
A little busy