GreenMop - promotion of cleaning in Poland
Case: GreenMop — Cleaning company in Szczecin
Field of activity:
Professional cleaning and dry cleaning of residential and commercial premises in Szczecin.
Task:
Attract more clients through lead forms on social media.
Optimize the application process and reduce the cost of service sales.
What was done:
1. Optimization of the lead form:
Added more clarifying questions to segment clients at the application stage:
Type of premises (apartment, house, office).
Area of the premises.
Type of service (cleaning, upholstery cleaning, window washing, etc.).
Presence of special requests (eco-friendly products, stain removal, urgency).
This helped:
Collect more accurate data about client needs.
Immediately offer relevant services.
Reduce communication time with the client.
Result: additional questions reduced the number of irrelevant leads, positively impacting the cost of sales.
2. Working with creatives:
Tested all formats:
Static: before/after cleaning photos.
Video: cleaning process with detailed explanations.
Graphic ads: promotions and discounts.
The best performers were videos of the cleaning process:
Used voiceover with artificial intelligence (the voice explained key stages of the work).
Time-lapse showing cleaning "before and after."
Videos demonstrating professional products and equipment used by GreenMop.
Why it worked:
Clients saw the process and were convinced of the company's professionalism.
AI voiceover made the videos more dynamic and informative.
3. Campaign results:
Reduction in sales costs due to more accurate segmentation through lead forms.
Increase in the number of applications by 25% due to video creatives.
Increased client trust due to transparency of work (showing the process).
Conclusion:
GreenMop successfully combined technology and marketing tools to optimize the cost of client acquisition. Well-configured lead forms and effective video content became key success factors of the campaign.
Field of activity:
Professional cleaning and dry cleaning of residential and commercial premises in Szczecin.
Task:
Attract more clients through lead forms on social media.
Optimize the application process and reduce the cost of service sales.
What was done:
1. Optimization of the lead form:
Added more clarifying questions to segment clients at the application stage:
Type of premises (apartment, house, office).
Area of the premises.
Type of service (cleaning, upholstery cleaning, window washing, etc.).
Presence of special requests (eco-friendly products, stain removal, urgency).
This helped:
Collect more accurate data about client needs.
Immediately offer relevant services.
Reduce communication time with the client.
Result: additional questions reduced the number of irrelevant leads, positively impacting the cost of sales.
2. Working with creatives:
Tested all formats:
Static: before/after cleaning photos.
Video: cleaning process with detailed explanations.
Graphic ads: promotions and discounts.
The best performers were videos of the cleaning process:
Used voiceover with artificial intelligence (the voice explained key stages of the work).
Time-lapse showing cleaning "before and after."
Videos demonstrating professional products and equipment used by GreenMop.
Why it worked:
Clients saw the process and were convinced of the company's professionalism.
AI voiceover made the videos more dynamic and informative.
3. Campaign results:
Reduction in sales costs due to more accurate segmentation through lead forms.
Increase in the number of applications by 25% due to video creatives.
Increased client trust due to transparency of work (showing the process).
Conclusion:
GreenMop successfully combined technology and marketing tools to optimize the cost of client acquisition. Well-configured lead forms and effective video content became key success factors of the campaign.
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