• Promotion of home construction services •

Work Completed:

• Landing page creation completed.
• Analytics prepared and configured (Google Tag Manager, Google Analytics, Facebook Pixel), along with events and other analytical systems as per client's preferences.
• Target audience segments prepared and described.
• Creatives created for each of the established groups.
• Advertising campaigns set up for display on Facebook and Instagram.
• Comparative analysis of groups and lead generation methods conducted, and a detailed report provided to the client for further analysis.

Results:

• Leads obtained - 54.
• Average cost per lead - $3.04.

Conclusions:

The main task for an internet marketer and business owner is to focus maximum attention and effort on collecting a database of potential customer contacts, "warming them up," and guiding them to place an order. When working with a "cold" audience, quick results should not be expected, especially in costly services. It is crucial to calculate all advertising expenses and allocate the budget correctly to have enough for closing potential clients on a deal.

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