Promotion of a physical store of its own brand of soft furniture

The objective of the project:
Increase the visibility of the physical store and sales, increase brand awareness.Period of work: 4 months.Instruments Online:
Digital Catalog of Furniture
Create a catalogue with the possibility of use in printed materials.Listing the catalogue on the website and social networks.The company website
Create an image site with a description of the brand, product and store.The catalogue of furniture on the site.Creating content and filling the site: writing texts, organizing the subject photography and team photography
Advertising in Google AdWords:
Search advertising, aimed at promoting a store/mobile in the city and region.Advertising a physical point on Google Maps within the city.Banner advertising to promote the brand in the area.Social networks
Create and maintain pages on Facebook, Instagram and TikTok.Publishing interesting and useful content about furniture and interior design.The launch of targeted advertising to promote a brand, store and range.Offline Tools :
A big figure next to the store.Billboard in a strategic place.Advertising in the lifts.Search of subordinates and organization of their work:
Choosing subordinates for website development, advertising campaigns, SMM and offline tools.Forming Task, control of compliance with deadlines and the quality of the work of the subordinates.accompanying the performance:
Continuous monitoring of the project.Regular strategic sessions with undertakings and business owners to discuss the results and make the necessary changes.Resolution of problems and force majeure situations.The Lights:
Weekly and monthly reports of the results of the promotion.Analysis of efficiency indicators (KPI) and introduction of corrections to the strategy.Visualization of data for visual representation of results.Quality of Service Audit:
Audit quality of service in the store and online.Identifying the problem zones and developing a plan to eliminate them.Training for the staff of the store in order to improve the quality of service.Results
Thanks to clear planning, proper selection of subordinates and constant monitoring of the course of the project, we managed to the objectives set:
Increase the visibility of the store and sales.Increased brand awareness.Improving the quality of service.The conclusions
For the successful promotion of the local business, it is important not only to develop an effective strategy, but also to properly organize the work with the subordinates, constantly monitor the results and make the necessary corrections.The combination of online and offline tools gave the expected result.Working on the promotion of local business requires constant work and improvement.