Ukrainian wood bed factory to the B2C market
Ukrainian factory of wooden beds.The Assortment:
- Up to 2018: single bed, double bed and double bed.- By 2023: the expansion of the range on behalf of new models of bedrooms, as well as other furniture for bedrooms and houses, the cooperation with the suppliers of mattresses and the manufacturer of wheels is established.The target audience:
B2B (from 2018)
B2C (from 2018)
The situation at the time of departure:
In 2018, the factory worked exclusively in the B2B segment.There was a need for the expansion of the trade and output market to the B2C segment.Additional: the need to update the visual identification of the brand and its market positioning.The task:
1 .Develop and implement a comprehensive marketing plan to promote the brand and goods on the B2C market.The 2ndDo ребрендинг to update the visual identification and positioning of the brand.The Decision:
SMM
Create and promote a business page on Facebook and Instagram.Develop a content plan taking into account the needs and interests of the target audience.Starting and performing roots.Visual Content
The transition from amateur visualizations to full-time professional photos and video content.Additional: Developing a new logo, corporate style and visual brand language.The online store
Developing and launching a convenient and functional online store.Online payment and delivery systems.Ensure quality customer service.The SEO
Internal and external optimization of the site.Creating a high quality mass.Promote the site in the Google search systems.Advertising
Starting advertising campaigns in Google Ads and Google Shopping.Set up targeting for B2C audience.Testing different formats of advertising and advertising.The Results:
Within 5 years of cooperation, the factory has come to a completely new level.The brand has become recognized on the Ukrainian market.The system of sales in the B2C segment has been adapted.Increased in the B2B segment.The loyalty of customers has increased.The digital indicators:
For 5 years of work:
The number of subscribers in social networks increased by 1000%.Traffic on the website grew by 2000%.Information on the number of sales and turnover is unfortunately unavailable, but the growth of the company and the growth of the indicators are clear evidence of financial successes in the same.The conclusion
Thanks to the comprehensive approach to marketing and ребрендинг, the wood bed factory managed to successfully expand the swing market, get out to the B2C segment and strengthen its position on the market.This case shows how with effective marketing strategy and brand updating you can significant business results.Additional information
In addition to the comprehensive marketing accompaniment, I performed the following tasks on the project:
Selection of qualified followers: web developers, designers, SEO professionals and other specialists.She took the management of the project: coordinated the work of all stakeholders, monitored the deadlines, the budget and the quality of the work.She prepared weekly or monthly reports, analyzing the results obtained and proposing appropriate actions for effective optimization.Contact me to learn more about how I can help you develop your business!Thanks to my experience and knowledge, your project will be realised successfully and timely.
- Up to 2018: single bed, double bed and double bed.- By 2023: the expansion of the range on behalf of new models of bedrooms, as well as other furniture for bedrooms and houses, the cooperation with the suppliers of mattresses and the manufacturer of wheels is established.The target audience:
B2B (from 2018)
B2C (from 2018)
The situation at the time of departure:
In 2018, the factory worked exclusively in the B2B segment.There was a need for the expansion of the trade and output market to the B2C segment.Additional: the need to update the visual identification of the brand and its market positioning.The task:
1 .Develop and implement a comprehensive marketing plan to promote the brand and goods on the B2C market.The 2ndDo ребрендинг to update the visual identification and positioning of the brand.The Decision:
SMM
Create and promote a business page on Facebook and Instagram.Develop a content plan taking into account the needs and interests of the target audience.Starting and performing roots.Visual Content
The transition from amateur visualizations to full-time professional photos and video content.Additional: Developing a new logo, corporate style and visual brand language.The online store
Developing and launching a convenient and functional online store.Online payment and delivery systems.Ensure quality customer service.The SEO
Internal and external optimization of the site.Creating a high quality mass.Promote the site in the Google search systems.Advertising
Starting advertising campaigns in Google Ads and Google Shopping.Set up targeting for B2C audience.Testing different formats of advertising and advertising.The Results:
Within 5 years of cooperation, the factory has come to a completely new level.The brand has become recognized on the Ukrainian market.The system of sales in the B2C segment has been adapted.Increased in the B2B segment.The loyalty of customers has increased.The digital indicators:
For 5 years of work:
The number of subscribers in social networks increased by 1000%.Traffic on the website grew by 2000%.Information on the number of sales and turnover is unfortunately unavailable, but the growth of the company and the growth of the indicators are clear evidence of financial successes in the same.The conclusion
Thanks to the comprehensive approach to marketing and ребрендинг, the wood bed factory managed to successfully expand the swing market, get out to the B2C segment and strengthen its position on the market.This case shows how with effective marketing strategy and brand updating you can significant business results.Additional information
In addition to the comprehensive marketing accompaniment, I performed the following tasks on the project:
Selection of qualified followers: web developers, designers, SEO professionals and other specialists.She took the management of the project: coordinated the work of all stakeholders, monitored the deadlines, the budget and the quality of the work.She prepared weekly or monthly reports, analyzing the results obtained and proposing appropriate actions for effective optimization.Contact me to learn more about how I can help you develop your business!Thanks to my experience and knowledge, your project will be realised successfully and timely.
Lvov 
Available for hire