Promotion of a streaming service
Worked on promoting a Hungarian streaming service.
The client needed to increase the number of subscription sales for their streaming service (movies, series, online TV).
However, a problem arose – the client did not have a license for broadcasting in Hungary, so we developed a strategy to target Hungarians across Europe.
We mainly used animated creatives with a voiceover to enhance conversion rates, showcasing family warmth, evening movie watching, and a cozy atmosphere. I also conducted an analysis of which countries statistically have the most Hungarians and targeted the campaign to those countries.
As a result, we achieved an average purchase price of $5, while the subscription price on the service was $15.
The client needed to increase the number of subscription sales for their streaming service (movies, series, online TV).
However, a problem arose – the client did not have a license for broadcasting in Hungary, so we developed a strategy to target Hungarians across Europe.
We mainly used animated creatives with a voiceover to enhance conversion rates, showcasing family warmth, evening movie watching, and a cozy atmosphere. I also conducted an analysis of which countries statistically have the most Hungarians and targeted the campaign to those countries.
As a result, we achieved an average purchase price of $5, while the subscription price on the service was $15.