Promotion of the Google food delivery app uac

Case Google ads / Google UAC
Received 908,000 UAH profit for a sushi delivery app

About the project
Fire Sushi - sushi delivery in the city of Khmelnytskyi has a website, app, and offline point.

Main task
The client developed an app for Android and iOS, need to test traffic channels and find out the cost of installation and purchase.

What was done?

Based on past experience, only promotion of the Android app was taken
iOS is promoted well to a wider GEO-location or through Meta ads

Divided the campaign into 2 groups of ads, search advertising and Google UAC
Developed banners, main offer: Install the app, place your first order, get a roll as a gift

General figures
Invested - 66,820 UAH
Number of installs - 4,384
Cost per install - 15.24 UAH
Number of unique orders - 1710
Cost per unique order - 38 UAH
Profit - 903,017 UAH
ROAS - 13.5