Google ads for food delivery ROAS 9.7

Google ads case
Earned 1,430,000 for sushi delivery

About the project
Mia Sushi - sushi delivery in the city of Khmelnytsky, 2 offline points
They have an application and a website

Main task
Increase the number of orders from the website through warm and cold campaigns
CPI up to 45 UAH per purchase

What has been done?
It was on this project that we tested the strategy that we will implement further
Brand search
Competitor brand search
Search for commercial requests (2 campaigns)
R-max on promotions and offers
CMS banners for remarketing

Thanks to this structure, we do not lose % of impressions in search and cover maximum Google channels for both warm and cold audiences
Together with the client's designer, we developed over 120 banners

General figures
Invested - 147,000 UAH
Purchases - 4300
Cost per purchase - 34.18 UAH
ROAS - 9.7