About the project
KimMilano is a monopoly in the beauty niche in the city of Lod
Providing services for epilation, facial care, RF-lifting
Main task
Increase the number of leads for the clinic's services
CPL up to 65 shekels (~$17)
What has been done?
Tested more than 18 offers
Identified top offers in terms of customer acquisition cost and scaled them
Launched from 3 cabins to spend the daily budget without limits
Created over 100 creatives
Key insight:
Interestingly, it is easier to attract men to laser hair removal than women
76% of leads are men
Results after 11 months of work
Advertising budget - 185,365 shekels (~$50,200)
Leads - 3,989
Cost per lead - 46 shekels (~$12.5)
#meta
#FacebookAds
#GoogleAdwords
KimMilano is a monopoly in the beauty niche in the city of Lod
Providing services for epilation, facial care, RF-lifting
Main task
Increase the number of leads for the clinic's services
CPL up to 65 shekels (~$17)
What has been done?
Tested more than 18 offers
Identified top offers in terms of customer acquisition cost and scaled them
Launched from 3 cabins to spend the daily budget without limits
Created over 100 creatives
Key insight:
Interestingly, it is easier to attract men to laser hair removal than women
76% of leads are men
Results after 11 months of work
Advertising budget - 185,365 shekels (~$50,200)
Leads - 3,989
Cost per lead - 46 shekels (~$12.5)
#meta
#FacebookAds
#GoogleAdwords