Facebook ads for an online store of medical equipment
Case Meta ads for an online store of medical equipment
Increased ROI from 6 to 10.6
Reduced purchase price from $15.6 to $10.43
About the project:
Paramedic - one of the largest companies in Ukraine for the sale and manufacture of medical equipment for both tactical and civilian purposes
Main task:
Optimize advertising costs and increase ROI
Average ROI before cooperation was 6
What was done?
Analyzed the top categories of products
Developed banners for each category
Tested over 80 advertising announcements
Launched dynamic remarketing in 2 stages
Launched Advantage+ catalog in top positions
Launched catalog advertising with up-sale to buyers and visitors of social networks
In 7 months of work, the following results were achieved
ROI of advertising 1 to 10.6
Purchase price - $10.43
#meta
#retargeting
#FacebookAds
Increased ROI from 6 to 10.6
Reduced purchase price from $15.6 to $10.43
About the project:
Paramedic - one of the largest companies in Ukraine for the sale and manufacture of medical equipment for both tactical and civilian purposes
Main task:
Optimize advertising costs and increase ROI
Average ROI before cooperation was 6
What was done?
Analyzed the top categories of products
Developed banners for each category
Tested over 80 advertising announcements
Launched dynamic remarketing in 2 stages
Launched Advantage+ catalog in top positions
Launched catalog advertising with up-sale to buyers and visitors of social networks
In 7 months of work, the following results were achieved
ROI of advertising 1 to 10.6
Purchase price - $10.43
#meta
#retargeting
#FacebookAds
Poltava 
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