Promotion of a real estate agency in 2024 through Instagram.

Leverage Investments — an agency that deals with real estate sales in Northern Cyprus. They provide various housing options for living and investment and work with a Russian-speaking audience, primarily from the CIS countries and Europe.

Project goal:
To find buyers for real estate in Northern Cyprus for living and investment.

What we did:

Ad launch: The advertising was launched on social media platforms Instagram and Facebook. The landing pages included a lead form, as well as testing a quiz form and a pop-up form from the website.

Creatives: To attract attention, the following were used:

Static design banners.
Video creatives.
Talking head — a manager talks about the advantages of the real estate and offers to download the catalog.
Content: The main focus was on panoramic shots of the real estate demonstrating advantages and visualizing life in Northern Cyprus.

Audience: The main segment — Russian-speaking clients interested in purchasing real estate in Northern Cyprus, residing in the CIS countries and Europe. The launch began with targeting Kazakhstan and Europe. Then, based on client feedback, the settings were narrowed down to Almaty and Astana in Kazakhstan, as well as Germany and Berlin in Europe.

Testing: Various approaches were tested in the advertising campaigns — launching ads for individual properties, however, this led to a minimal number of applications at a high cost, which we soon stopped.

Results:

Spent: $7425
Applications received: 275 applications at a cost of $32 each
Lead qualification: 27%