• Promotion of children's nightlights •

Work Completed:

• Analysis of the target audience and competitors conducted.
• Prototype of the landing page created.
• Landing page developed with CRM system integration.
• Compelling text prepared.
• 46 creatives (banners) created.
• 16 target groups developed with different targeting strategies.

Results:

• 370 inquiries attracted.
• Average cost per inquiry: $4.17.
• Landing page conversion rate: 3.61%.

Conclusions:

The main task for a business owner selling single products in the children's goods niche is to increase the average order value through related offers. This helps reduce risks by increasing profit.

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