Promotion of the fitness marathon

The client came with a request for promoting a fitness marathon, with the aim of increasing overall visitor traffic and other services.

What was done:
1. Landing pages were analyzed and recommendations were provided for their improvement to increase conversions and positive brand associations.
2. Competitor market analysis was conducted (their ads, landing pages, and approaches).
3. An advertising strategy, creatives, necessary target audience segments for testing were developed.
4. Tests were conducted.
5. The best working connections were found, which yielded better results.
6. Further optimization and scaling of advertising were carried out.

Collaboration with the client lasted for 9 months. During this time, it was possible to:
- Unlock over $50,000 of budget
- Obtain 53,000+ leads