Proviz - Green Card through Talent Visas (USA)

Meta Ads
Client:
Proviz is a US-based immigration service helping people obtain a Green Card through EB-1, EB-2, and EB-3 talent visas.
Goal:
Increase lead-to-sale conversion and stabilize a predictable daily lead flow at a controlled cost per lead.
Before/After:

Before: unstable lead flow, CPL $10-14, low conversion to sale
After: stable daily flow, CPL $8-12, 15% conversion to sale

What we did:

Deep audit of the ad account and competitor analysis
Dozens of lead form variations, offers, and creatives
Testing Ukrainian and Russian-speaking audiences
95 campaigns launched over 5+ months

Results:

15% conversion to sale
CPL $8-12
3 360+ leads
$53 000+ invested in ads