Port City Cell Phones - iPhone Buyback Business in California

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Client:
Port City Cell Phones is a California-based iPhone and smartphone buyback business. All communication happens through Messenger, WhatsApp, and Instagram Direct - no website.

Goal:
Launch paid lead generation from scratch and find the cheapest channel to bring in sellers.

Starting point:
No website
No funnel
No paid traffic

What we did:
Niche and local competitor audit
Parallel test of 4 channels: Messenger / WhatsApp / Instagram Direct / Lead Forms
12 creatives in different styles - cartoon style won
Scaled the top-performing ad set

Results (2+ months):
$3.55 per message
13% conversion to sale
1,199 conversations in top ad set
$5,300+ total budget
9 ad sets launched