Case: Google Ads for a household chemicals and antiseptics store

Launched and optimized Google Ads for eCommerce in the household chemicals and antiseptics niche. Restructured the campaign structure according to key categories (antiseptics/disinfection, cleaning agents, household chemicals), set up correct purchase tracking, and regularly cleaned search terms and negative keywords to remove informational queries and leave only commercial demand.

Results for the period: 46.8 thousand clicks, 1.29 thousand conversions, average conversion cost 297 UAH, advertising expenses 383 thousand UAH. The best performance was provided by PMax and remarketing, which consistently scaled orders without a sharp increase in CPA.

Hashtags:
#GoogleAds #PPC #eCommerce #HouseholdChemicals #Antiseptics #Ukraine #PerformanceMax #SearchAds #GA4 #BigLeadAgency