Case 7: Azebabydream (E-commerce)
Social Media Advertising
About the project: Sales of accessories for high chairs, children's products, and magnetic boards for kids.
Market: United Kingdom.
Collaboration period: Since August 13, 2024.
Main objective: Increase the number of purchases through the website (Shopify) and improve the performance of ad campaigns with a focus on maintaining a stable ROAS.
Tools used: Facebook Ads Manager, Google Analytics.
Campaign objectives: "Purchases (Conversions)".
Audiences: Interest-based, broad audiences, Lookalike, website visitor retargeting, dynamic retargeting (catalog), as well as audiences based on interactions with the Instagram account and video views from ad creatives.
Market: United Kingdom.
Collaboration period: Since August 13, 2024.
Main objective: Increase the number of purchases through the website (Shopify) and improve the performance of ad campaigns with a focus on maintaining a stable ROAS.
Tools used: Facebook Ads Manager, Google Analytics.
Campaign objectives: "Purchases (Conversions)".
Audiences: Interest-based, broad audiences, Lookalike, website visitor retargeting, dynamic retargeting (catalog), as well as audiences based on interactions with the Instagram account and video views from ad creatives.