Case 3: E-commerce (Wedding Products)
Social Media Advertising
Online Retail
About the project: Sales of wedding-related products.
Market: USA.
Collaboration period: February 1, 2023
Main objective: Increase sales through the website (Shopify), as well as grow the number of targeted Instagram followers and boost brand awareness for "Elena Honch."
Tools used: Facebook Ads Manager, Pinterest Ads Manager, tracking systems like Triple Whale and Google Analytics.
Campaign objectives: "Sales (Conversions)", "Traffic", "Brand Awareness."
Audiences: Interest-based, broad audiences, website visitors, Look-a-Like audiences, and also audiences built based on video view percentages from ads or the Instagram page.
About the project: Sales of wedding-related products.
Market: USA.
Collaboration period: February 1, 2023
Main objective: Increase sales through the website (Shopify), as well as grow the number of targeted Instagram followers and boost brand awareness for "Elena Honch."
Tools used: Facebook Ads Manager, Pinterest Ads Manager, tracking systems like Triple Whale and Google Analytics.
Campaign objectives: "Sales (Conversions)", "Traffic", "Brand Awareness."
Audiences: Interest-based, broad audiences, website visitors, Look-a-Like audiences, and also audiences built based on video view percentages from ads or the Instagram page.