Case 5: Saddleman (E-commerce)
Social Media Advertising
Saddleman
About the project: Online store for car seat covers and automotive accessories.
Market: USA.
Start of collaboration: June 24, 2024.
Main objective: Increase online sales from the client's website and scale successful ad campaigns while maintaining the target ROAS.
Tools used: Facebook Ads Manager, Shopify, Clarity, Google Analytics.
Campaign objectives: "Purchases (Conversions)".
Audiences: Interest-based, broad audiences, Look-a-Like, as well as retargeting of users who visited the website, added products to the cart, or started the checkout process.
About the project: Online store for car seat covers and automotive accessories.
Market: USA.
Start of collaboration: June 24, 2024.
Main objective: Increase online sales from the client's website and scale successful ad campaigns while maintaining the target ROAS.
Tools used: Facebook Ads Manager, Shopify, Clarity, Google Analytics.
Campaign objectives: "Purchases (Conversions)".
Audiences: Interest-based, broad audiences, Look-a-Like, as well as retargeting of users who visited the website, added products to the cart, or started the checkout process.