Purchase for 32 UAH for the sushi delivery brand | Google ads

Fire Sushi is a delivery brand of sushi, rolls, and pizza in the city of Khmelnytskyi (and recently in the city of Rivne). They have a website, an app, and offline locations. They stand out among competitors with a large selection of various sets, combo menus, promotions, and affordable prices for customers.
Task: increase the number of orders from the website, keep the cost per purchase to 40 UAH.

What has been done?
- This project tested the strategy that we will implement further.
- Brand search campaign.
- Search campaigns for competitors' brands.
- Search campaigns for commercial queries (2 campaigns).
- Remarketing campaigns for promotions and offers.
- GDN banners for remarketing.
As a result of this structure, we do not lose % of impressions in search and cover the maximum channels of Google for both warm and cold audiences.

Invested – 334,516 UAH
Revenue – 4,067,279.89 UAH
Cost per purchase 32.28 UAH
Number of purchases – 10,363
Advertising return on investment – 1200%

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