41 UAH per order for the sushi delivery brand

MIA Sushi is a brand for the delivery of sushi, rolls, and pizza in the city of Khmelnytskyi (and recently also in the city of Rivne). They have a website, an app, and offline locations. They stand out among competitors with a large selection of various sets, combo menus, promotions, and affordable prices for customers.
Task: increase the number of orders from the website, keep the cost per purchase to 45 UAH.

This project tested the strategy that we will implement further:
- Brand search
- Competitor brand search
- Search for commercial queries (2 campaigns)
- Ads for promotions and offers
- KMS banners for remarketing
Due to this structure, we do not lose % of impressions in search and cover the maximum channels of Google for both warm and cold audiences.

Together with the client's designer, we developed more than 120 banners.

Invested – 205,054 UAH
Revenue – 1,731,264 UAH
Cost per purchase 41.45 UAH
Number of purchases – 4,946

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