by Pyjamazzz

The Target:
Increased sales and lowering ice prices
Expansion of sales channels
Increase in the number of positions on the announcement, while saving the budget

We started testing with a small amount of products to evaluate the demand from the researched groups.Most, as expected, the advertising was reacted by girls under the age of 35, who are engaged in sports, often anywhere to go, are active Instagram users, as well as online buyers.I was focused on them when scaling and introducing a greater number of positions in the announcements.


Optimization and Scalation
Knowing the audience, which best responds to our announcement, we began to implement more positions to optimize and scale the campaigns both horizontally and vertically.In a few months I have lowered the price of ice more than three times, reaching the price of $0.9 in Ukraine, and we continue to support it and optimize it.So I have increased the ROAS to 3.4 and we get about 2500 leads per month.We also increased traffic to the site - in our case in this segment traffic companies worked strangely better than conversion, and brought a more profitable price for the purchase