"Advertising for a children's basketball club: 233 leads per month"
Social Media Advertising
Client: newly established children's basketball club
A client approached me who was launching a club from scratch and did not understand how to quickly recruit children for the section. The primary task is to kick off the project in the shortest time possible, gather the first groups, and start training.
Strategy:
+ Developed an advertising funnel focusing on a free trial training session;
+ Set up targeted advertising on Meta (Facebook + Instagram) aimed at parents of children aged 4–17;
+ Tested various creatives and audiences;
+ Launched separate campaigns for leads and traffic.
Results:
- 233 applications (average lead cost — 77 UAH, minimum — 37 UAH);
- 221 children actually attended the trial training;
- over 200 subscriptions sold (monthly subscription cost — 1000 UAH);
- With expenses of approximately 18,000 UAH, the advertising generated over 200,000 UAH in club revenue.
Conclusion:
Thanks to properly set up advertising, the club fully filled groups from the first month and recouped marketing costs more than 10 times (ROI 1000%+).
A client approached me who was launching a club from scratch and did not understand how to quickly recruit children for the section. The primary task is to kick off the project in the shortest time possible, gather the first groups, and start training.
Strategy:
+ Developed an advertising funnel focusing on a free trial training session;
+ Set up targeted advertising on Meta (Facebook + Instagram) aimed at parents of children aged 4–17;
+ Tested various creatives and audiences;
+ Launched separate campaigns for leads and traffic.
Results:
- 233 applications (average lead cost — 77 UAH, minimum — 37 UAH);
- 221 children actually attended the trial training;
- over 200 subscriptions sold (monthly subscription cost — 1000 UAH);
- With expenses of approximately 18,000 UAH, the advertising generated over 200,000 UAH in club revenue.
Conclusion:
Thanks to properly set up advertising, the club fully filled groups from the first month and recouped marketing costs more than 10 times (ROI 1000%+).