Restaurant advertisement

The client approached with the task of attracting new guests to a festive event for Valentine's Day.

The event program included live music, a DJ, signature cocktails, and gifts for visitors.

The main goal of the advertising campaign is to ensure maximum occupancy of the restaurant before the event starts and to attract new guests.

Campaign goal:

Attract new guests to the themed event for Valentine's Day and ensure maximum occupancy of the restaurant.

Solution:

• Analyzed the target audience and competitors in the HoReCa niche;
• Developed an advertising strategy for promoting the Valentine's Day event;
• Created advertising creatives and texts for different audience segments;
• Conducted testing and optimization of the advertising campaign to achieve the maximum number of bookings within a limited budget.

Results:
• 3 days to full occupancy;
• $13.59 advertising budget;
• 110 profile visits;
• $0.12 cost per visit.

The price is indicated for monthly management.

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