Task: attract new clients for beauty services (manicure, coloring, styling, facial cleansing)
What I did:
Conducted analysis of the target audience: women aged 18–45, interested in beauty, care, salons
Developed creatives: before/after photos, process videos, texts such as:
“Manicure with a 30% discount — only until the end of the week”
“Coloring + styling package — book via Direct”
Launched 2 main campaigns:
Messages in Direct — discounts for first visit
Retargeting — for those who viewed the page or interacted
Set up local targeting (city district)
Conducted A/B testing of 3 visuals and 2 offers
Result:
105+ new clients over a 3-week period
Bookings mainly through Direct and via “Book” buttons
The client continued working on a permanent basis
What I did:
Conducted analysis of the target audience: women aged 18–45, interested in beauty, care, salons
Developed creatives: before/after photos, process videos, texts such as:
“Manicure with a 30% discount — only until the end of the week”
“Coloring + styling package — book via Direct”
Launched 2 main campaigns:
Messages in Direct — discounts for first visit
Retargeting — for those who viewed the page or interacted
Set up local targeting (city district)
Conducted A/B testing of 3 visuals and 2 offers
Result:
105+ new clients over a 3-week period
Bookings mainly through Direct and via “Book” buttons
The client continued working on a permanent basis