Telegram ads Campaign

Project
Client: Violeta Dziubenko — Career Consultant
Period: 07.11.2025 – 17.11.2025
Platform: Telegram Ads

Client Goal

Main goal — attract targeted potential clients to a free job search practicum with further monetization through paid products.

Intermediate goals:
• grow a relevant Telegram channel audience
• drive users through a bot
• motivate users to complete the first lesson and submit homework
• receive first MQLs and SQLs even with a limited budget

Product & Expertise

Violeta Dziubenko has been a career consultant since 2019.

Trust factors:
• 6+ years in career consulting
• 1000+ clients
• 40,000+ CVs reviewed
• 3000+ interviews conducted
• placements in Ukraine, EU, USA, Canada, UAE
• 22,000+ LinkedIn followers

The practicum is live hands-on work with an expert: voice feedback, real tasks, and personal reviews — not a webinar or марафон.

Funnel

Telegram Ads → bot/post → first lesson → homework → MQL → SQL

Two main objectives:
• bot interactions (warm leads)
• post promotion (subscribers & warming)

Work Performed
Strategy & Setup

• Telegram Ads account audit
• strategy development
• campaign structure
• hypothesis building
• technical brief for designers

Launch & Execution

• ad creatives & copywriting
• bot campaigns
• post promotion campaigns
• testing formats, audiences, creatives

Optimization & Analytics

• daily performance analysis
• bid, creative & audience optimization
• disabling weak combinations
• scaling best campaigns
• daily detailed reports
• client communication & final summary

Campaigns

12 campaigns launched with two objectives:
• bot interactions
• subscriber growth

A core of the most efficient campaigns with the lowest conversion cost was formed.

Audiences

6 audience clusters tested in two formats:
• TOPICS (interests)
• CH (Telegram channels)

Best performers:
• TOPICS 1: Job + Motivation
• TOPICS 5: Marketing, PR

They delivered the lowest cost per conversion and stable volume.

Creatives

5 creatives tested:
• 2 for bot traffic
• 3 for post promotion

Based on:
• candidate pain points
• social proof
• Violeta’s expertise
• clear free practicum offer

Results
Conversions & Leads

• 122 conversions total
• €1.4 average conversion cost

Bot:
• 75 bot starts
• €2 per message
• €156 spent

Subscribers:
• 47 new subscribers
• €2 per subscriber
• €22 spent

Leads:
• 5 MQLs
• 1 SQL (preliminary)
• €35 per MQL
• €178 per SQL

Overall Metrics

• Total spend: €178
• Impressions: 120,436
• Clicks: 649
• CPC: €0.27
• CPM: €1.40
• CTR: 0.46%

Overall Performance

The campaigns showed strong efficiency with a minimal budget:
• low CPC and CPM
• stable conversions
• first MQLs and SQLs from launch
• metrics below Telegram Ads niche benchmarks

This confirms:
• strong strategy
• relevant creatives
• precise audience targeting
• effective campaign structure

Business Conclusion

Telegram Ads works not only for reach, but also for lead generation and funnel building.

Even with €178, it was possible to:
• attract a targeted audience
• generate first MQLs and SQLs
• validate demand
• prepare the project for scaling

Scalable Service

Turnkey Telegram Ads setup:
• strategy and funnel design
• campaign launch and management
• testing audiences and creatives
• optimization and scaling
• transparent analytics and reporting