Targeted Advertising for Car Rental Service

This project included the development and implementation of a targeted advertising campaign for the car rental service. My role was in creating an effective strategy aimed at increasing orders and popularizing the brand.

What was done:

Study and analysis of the target audience to maximum accuracy in targeting.
Planning and launching advertising campaigns on Google Ads and social networks (Facebook/Instagram).
- Optimization of advertising materials, including text, graphics and video.
Analysis and evaluation of the results of the campaigns for further optimization.

The Results:
- According to the results of the campaign, 1244 people (potencial customers) were collected, who showed interest in car rental services.
The total cost of advertising was $2050.
The total number of closed car rental agreements was 86, and the average cheque was $150.
The average price of the ice is $1.64
- The lowest price is $0.59 (Facebook, later disabled)