Client: UNITED KYIV ROASTERS — Ukrainian company engaged in coffee roasting, wholesale and retail sales of freshly roasted beans, barista training, and comprehensive coffee shop services
Goal: Increase brand awareness and draw attention to the company's values through short, dynamic video content on YouTube Shorts
My role in the project:
- Developing a creative idea and script plan
- Selecting footage that reflects the brand's aesthetic and taste philosophy
- Editing the video in vertical format optimized for YouTube Shorts
- Color correction and rhythmic synchronization with the soundtrack
- Adding text accents and branded visual elements
- Adapting the video for organic distribution considering platform algorithms
Result: The video received over 1300 views within the first month after publication without paid promotion. The video effectively conveys the brand identity and promotes organic channel growth.
Goal: Increase brand awareness and draw attention to the company's values through short, dynamic video content on YouTube Shorts
My role in the project:
- Developing a creative idea and script plan
- Selecting footage that reflects the brand's aesthetic and taste philosophy
- Editing the video in vertical format optimized for YouTube Shorts
- Color correction and rhythmic synchronization with the soundtrack
- Adding text accents and branded visual elements
- Adapting the video for organic distribution considering platform algorithms
Result: The video received over 1300 views within the first month after publication without paid promotion. The video effectively conveys the brand identity and promotes organic channel growth.