Repair of windows and doors

Nisha: Repair services for windows and doors

Which task the customer has:
The customer has launched an advertisement on Google on the service of window and door repair.He confronted the problem that the price for the application is too high and he has not so much time to do this.Therefore I took on myself the role of advertising and also banding, as I almost always work in a pair with banding and optimize its conversion.Zone of Responsibility:
- Google and Yandex Advertising Settings: Search, KMS, RSI
- Settings of Google Analytics and Yandex.Metrics
Creation of landings under separate types of services
- Continuous optimization of the site and testing of different blocks and submission of information

Monthly budget: $800
Applications and calls per month: 324
The cost: $2.5

During the work on the project, the average number of applications from the site per day reached 13 pieces, and the cost of the application we lowered in 2 times from the initial $5 to $2.5.The customer also received about five calls, which, unfortunately, were not registered, as at that moment the company did not connect calltracking.