Monblanche — Ukrainian women's clothing brand that combines modern style and quality fabrics
Business features:
Sells both online and through a network of offline stores (Lutsk, Lviv, Ivano-Frankivsk, Uzhgorod). The brand's focus is on suits, dresses, corsets, outerwear.
Initial project status:
- The client had already worked with contractors, but was dissatisfied with the results.
- There was no clear funnel (TOF/MOF/BOF).
- Mainly launched active posts without a creative strategy
- Lack of initiative for scaling from previous contractors
- The website had tracking issues, main focus — Instagram.
Point A:
- No clear funnel, only Instagram available, website without proper tracking
- There was a problem with digitizing results, the client did not understand their payback or how much they were earning
Briefly, what was done:
1. Conducted an audit and developed a starting strategy
2. Built traffic funnels
3. Created creatives, advertising texts
4. Improved lead processing
5. Optimized advertising and scaled it
Point B:
- Cost per message: $2.94
- Messages: 1,429
- Total sales: 456
- Cost per sale: $9.33
- ROAS: 8.7
Total sales amount: 1,532,304 UAH (36,772 USD)
By implementing the funnel structure, creative strategy, improving lead processing, and initiating scaling, we managed to achieve stable results. The project has potential for further growth through website optimization and expanding promotion channels.
Business features:
Sells both online and through a network of offline stores (Lutsk, Lviv, Ivano-Frankivsk, Uzhgorod). The brand's focus is on suits, dresses, corsets, outerwear.
Initial project status:
- The client had already worked with contractors, but was dissatisfied with the results.
- There was no clear funnel (TOF/MOF/BOF).
- Mainly launched active posts without a creative strategy
- Lack of initiative for scaling from previous contractors
- The website had tracking issues, main focus — Instagram.
Point A:
- No clear funnel, only Instagram available, website without proper tracking
- There was a problem with digitizing results, the client did not understand their payback or how much they were earning
Briefly, what was done:
1. Conducted an audit and developed a starting strategy
2. Built traffic funnels
3. Created creatives, advertising texts
4. Improved lead processing
5. Optimized advertising and scaled it
Point B:
- Cost per message: $2.94
- Messages: 1,429
- Total sales: 456
- Cost per sale: $9.33
- ROAS: 8.7
Total sales amount: 1,532,304 UAH (36,772 USD)
By implementing the funnel structure, creative strategy, improving lead processing, and initiating scaling, we managed to achieve stable results. The project has potential for further growth through website optimization and expanding promotion channels.