ROAS +640% | Online store of leather, wood, and glass products
How we increased ROAS by 6.4 times for an e-commerce store?
Case: online store of leather, wood, and glass products
A client approached us with a request to launch an advertising campaign on social media Facebook & Instagram. Considering previous experience with advertising launches, we heard the following wishes regarding a limited advertising budget of approximately $250/month and a minimum ROAS (return on investment) of 3X.
Main task: reduce the cost per lead and make the advertising profitable.
The client was worried that launching ads in January is extremely risky, as recently everyone spent money on gifts, and the first month of the new year is usually accompanied by a big slowdown.
What we did?
- Campaign analysis – found that the campaign types were chosen incorrectly, and the budget was wasted on irrelevant audiences.
- Launched new campaigns. Selected the following types:
- message: the shortest interaction chain, saw→wrote (bought)
- sales: with website transition, product cards, etc.
Separately calculated ROAS for the “Sales” campaign and the cost per lead (conversation).
- Targeting optimization – identified and launched audiences based on interests, as well as retargeting separately.
- A/B testing of creatives – changed visuals, CTA, and offer.
- Analytics – tracking conversions through Google Tag Manager.
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Results after 1 month:
“Sales” campaign
Expenses: $93.32
Number of sales: 25 pcs.
Avg. price per sale: $3.73
Revenue: $597.86
ROAS: 6.41X (+640%)
“Message” campaign
Expenses: $126.17
Cost per lead (conversation): $1.66
Number of conversations: 76
Conclusions
1. Appropriate campaign types + audience optimization = profitable advertising.
2. Everyone is very satisfied with the results, so we continue our fruitful cooperation.
————————
Need to set up advertising? Write in Direct
Case: online store of leather, wood, and glass products
A client approached us with a request to launch an advertising campaign on social media Facebook & Instagram. Considering previous experience with advertising launches, we heard the following wishes regarding a limited advertising budget of approximately $250/month and a minimum ROAS (return on investment) of 3X.
Main task: reduce the cost per lead and make the advertising profitable.
The client was worried that launching ads in January is extremely risky, as recently everyone spent money on gifts, and the first month of the new year is usually accompanied by a big slowdown.
What we did?
- Campaign analysis – found that the campaign types were chosen incorrectly, and the budget was wasted on irrelevant audiences.
- Launched new campaigns. Selected the following types:
- message: the shortest interaction chain, saw→wrote (bought)
- sales: with website transition, product cards, etc.
Separately calculated ROAS for the “Sales” campaign and the cost per lead (conversation).
- Targeting optimization – identified and launched audiences based on interests, as well as retargeting separately.
- A/B testing of creatives – changed visuals, CTA, and offer.
- Analytics – tracking conversions through Google Tag Manager.
————————
Results after 1 month:
“Sales” campaign
Expenses: $93.32
Number of sales: 25 pcs.
Avg. price per sale: $3.73
Revenue: $597.86
ROAS: 6.41X (+640%)
“Message” campaign
Expenses: $126.17
Cost per lead (conversation): $1.66
Number of conversations: 76
Conclusions
1. Appropriate campaign types + audience optimization = profitable advertising.
2. Everyone is very satisfied with the results, so we continue our fruitful cooperation.
————————
Need to set up advertising? Write in Direct
Kyiv 
Available for hire