Roberto Bravo

Managing a community on VK and targeting for the jewelry brand Roberto Bravo

We have been working with the client since April 2022. During our cooperation, the community has grown from 300 to 1500 members (at the time of writing the case, October 2022).

VK has become one of the main sources of traffic to the website from social networks.
As well as another platform for communication with existing clients.

Services provided to the client:

- Writing posts;
- Community group design;
- targeted advertising;
- Statistical analysis.

Challenges faced:

Despite the brand's 80-year history, its recognition in Moscow at the start of the work was quite low.
That is, our task was not only to attract an interested audience, but also to work on brand recognition and memorability.

Results in numbers:

With an average budget of up to 50,000 rubles per month, we receive:

1. Growth in community statistics due to constantly improving results in the advertising account.
2. Traffic to the website from post links. This is a "warm" audience already interested and familiar with the brand. On average, 70 clicks to the website from each advertising post.
3. The average cost of a subscriber is 150 rubles. It is worth considering that we work with a "premium" audience, as well as the weak brand recognition in Moscow.