Kindergarten "Timoshka"

Collaborated with the client from November to August 2021. During this time, the representation was fully formalized, and it was also possible to successfully "rock", now the client continues to manage independently.

Services provided to the client:
- Writing posts;
- stories management;
- Group design;
- targeted advertising;
- Statistical analysis.

Challenges faced:
- parents' refusal to publish photos of children, we practically had no "live" content;
- very narrow geo - only one district in an already small town.

1. First of all, the group was designed and filled in:
Since we practically had no photos of children, we focused on content in favor of potential clients (moms), we published:

- useful articles on parenting;
- child adaptation to kindergarten;
- materials for printing and various exercises for independent activities with children.

2. The advertising campaign focused on the weekend group:

This is a Saturday one-time activity where parents came with their children and had the opportunity to get acquainted with the kindergarten. The lead for such an activity cost us about 1000 rubles, but had a very high conversion rate to purchase a full-day tariff in the kindergarten for 20,000 rubles per month.
The cost of the lead was calculated from the available leads in the group messages. How many clients signed up directly - is unknown.

Budget for targeted advertising - 10,000 rubles per month.
Average subscriber price - from 64 UAH to 140 rubles.