Targeted advertising: Inst. traffic. Psychologist Yuliia Deviatiaieva
Social Media Marketing (SMM)
The main task was to increase the coverage of publications and the recognition of the psychologist. As well as closing sales for offline and online trainings.
Services provided to the client:
• targeted advertising and strengthening of publications
Advertising budgets - from 5,000 to 10,000 rubles per month, the main goal was to increase the coverage of publications, but also there was a need for an increase in new subscribers, so depending on the client's action plan, the tools for working with the advertising campaign changed monthly.
Targeted advertising: results for the period March-April 2020
Average cost per click: 3.59 rubles
Coverage: over 71,000 users
Received 1489 clicks (profile visits).
The total increase in subscribers was - 277.
Average cost per subscriber - 19.31 rubles.
Overall work result: during the cooperation period, the profile grew by 4,000 active users. Publication coverage doubled! However, they are also unstable due to frequent changes in visual design, writing style, and periodic reductions in the advertising budget, but they are constantly being analyzed and adjusted.
Services provided to the client:
• targeted advertising and strengthening of publications
Advertising budgets - from 5,000 to 10,000 rubles per month, the main goal was to increase the coverage of publications, but also there was a need for an increase in new subscribers, so depending on the client's action plan, the tools for working with the advertising campaign changed monthly.
Targeted advertising: results for the period March-April 2020
Average cost per click: 3.59 rubles
Coverage: over 71,000 users
Received 1489 clicks (profile visits).
The total increase in subscribers was - 277.
Average cost per subscriber - 19.31 rubles.
Overall work result: during the cooperation period, the profile grew by 4,000 active users. Publication coverage doubled! However, they are also unstable due to frequent changes in visual design, writing style, and periodic reductions in the advertising budget, but they are constantly being analyzed and adjusted.