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Case: Development of the "Roller Pro" website — a roller shutter store with an individual approach
Client: Manufacturer and supplier of roller shutters for home and office
Project: Creating a functional catalog website with an emphasis on SEO and custom-sized orders
Budget: 10,000 UAH
Implementation time: 3 weeks

Stage 1: Analysis and planning
At the start, we defined the main goal of the project — a convenient roller shutter catalog that allows the customer not only to browse the assortment but also to order products in custom sizes. We conducted an analysis of the market, competitors, and target audience.

Planned key sections:

Main page highlighting the company's advantages

Catalog with filters: type of roller shutters (open/closed), color, width, height

Separate product page with detailed description, specifications, and photos

"Custom-sized orders" block

Pages "About us," "Contacts," "Delivery and payment"

Stage 2: Design
We developed a clean, modern interface in a light color scheme with elements of natural wood and gray shades.
The main goal of the design is easy information perception and convenient product search.
The layout is adapted for all devices.

Stage 3: Functionality development
We used a lightweight CMS to ensure fast website loading.
Additional modules:

Filter by parameters (color, system, fabric)

Cost calculator for roller shutters based on sizes

Online order form with attached parameters

Blog for publishing SEO articles and tips on choosing roller shutters

Stage 4: SEO optimization
Alongside the website launch, we started basic SEO work:

Creating a semantic core based on queries like "buy roller shutters," "window roller shutters," "closed-type roller shutters," etc.

Meta-tags, headings, and URLs optimization

Writing unique descriptions for products and categories

Setting up analytics and tools for tracking positions

Starting crowd marketing and creating partner publications

Result:
The website was fully implemented within the budget

First positions in Google — within 30 days after launch

The client received stable organic traffic and continues cooperation under technical support and SEO promotion

Ready to implement a similar project for other niches: textiles, furniture, building materials, electronics, services. Contact us to discuss your idea.
Work details
Budget 223 USD
Added 23 May 2025
103 views
Freelancer
Igor Abramovsky
Ukraine Kyiv
No reviews

Available for hire Available for hire
On the service 1 year