Sales analysis in the supermarket

A study of sales dynamics, profitability, and logistics processes has been conducted.
Objective: To identify overall sales trends, identify the most profitable and unprofitable product categories, and assess the effectiveness of delivery times.
Result: Profitability by categories
- Significant differences in profitability between categories have been identified.
Analysis of delivery times
- The average delivery time for "Standard Class" is 5 days, which is the longest among all types of delivery.
- Most orders are delivered within 4 days, indicating logistics efficiency.
Conversion funnel
- High conversion from registration to email verification, but a noticeable drop at the profile completion and setup stages, indicating potential UX issues.
- The highest percentage of users who start a trial period eventually make a purchase.
Time to conversion
The average number of days between registration and payment ranges from 25 to 69 days, which is an important indicator for assessing the sales cycle.