Beauty salon in Kremenchuk
The task was to establish a flow of applications and attract clients from other salons in this city.
We attracted clients' attention by combining various promotions and special offers for each client.
We also worked with the audience we already had or who had somehow contacted us on social media.
Results of the collaboration.
Number of applications attracted - 575.
Signed up for the service - 336.
Conversion from application to client - 58%.
Money invested - $2074.
Cost of one application - $3.60.
Average check from one sale - the client does not disclose the figures.
The most important thing you should understand is that the beauty niche is not like all the others, at one beautiful moment.
You pay once for a client, and it seems expensive, but... if they come once and like it, they will see the result after the procedure.
I guarantee that they will come back to you again, and not only will they return, but they will also recommend your salon to their friends. The word-of-mouth will start.
This is the whole trick! By paying for them once, you will not have to pay again; they will bring you money themselves. But only if everything is good with you; if everything is the opposite, then the reverse effect will begin.
We attracted clients' attention by combining various promotions and special offers for each client.
We also worked with the audience we already had or who had somehow contacted us on social media.
Results of the collaboration.
Number of applications attracted - 575.
Signed up for the service - 336.
Conversion from application to client - 58%.
Money invested - $2074.
Cost of one application - $3.60.
Average check from one sale - the client does not disclose the figures.
The most important thing you should understand is that the beauty niche is not like all the others, at one beautiful moment.
You pay once for a client, and it seems expensive, but... if they come once and like it, they will see the result after the procedure.
I guarantee that they will come back to you again, and not only will they return, but they will also recommend your salon to their friends. The word-of-mouth will start.
This is the whole trick! By paying for them once, you will not have to pay again; they will bring you money themselves. But only if everything is good with you; if everything is the opposite, then the reverse effect will begin.