Car from the USA | 4Drive

Stable flow of applications with a qualification of 33%
#FacebookAds #leadgeneration
Results:
Budget: 24,775.04 UAH
Reach: 72,915
CTR: 1.51%
Leads: 134
Cost per lead: 184.89 UAH
About the project:
4Drive is a company that provides a service of importing cars from the USA. Previously, they relied solely on word of mouth.
Therefore, the process of attracting applications from Facebook was built from scratch.
Main tasks:
✓ Continuous flow of applications for the sales department
✓ KPI (valid application up to $20)
What has been done:
In-depth analysis of competitors' work
Communicative strategy taking into account the market specifics
Flow of applications within the KPI
Several creatives:

Collaboration process:
After conducting all possible analyses (market, competitors, product, website, etc.), we started developing a strategy.
The main points in building communication were: trust, car segment, and advantage.
Equally important for us was a relevant layer of the audience, where the placement of promotion played a significant role, and after testing several connections, we saw that Instagram is much more conversion-oriented than Facebook.
Currently, we are constantly working on increasing the quality of applications to reduce the salesperson's workload per lead.