"Sanlarix" Comprehensive marketing support for the project (3 years)
Over the past three years, we have been providing comprehensive marketing support for the project, covering all key areas of digital promotion and online business development.
Our task is not just to launch advertising but to build a stable system for attracting customers and scaling the business.
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What has been implemented
SEO Promotion
* Full website optimization
* Working with structure: categories, subcategories, filters
* Formation of a semantic core
* Writing and implementing SEO content
* Working with external factors (link building, crowd)
* Ongoing technical optimization
Result: stable growth of organic traffic and positions.
---
Contextual Advertising (Google Ads)
* Development of account structure for different business areas
* Launching search campaigns
* Launching Performance Max
* Remarketing
* Bid and budget optimization
* Working with lead quality
Result: a steady flow of applications and scaling of effective campaigns.
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Targeted Advertising (Meta Ads)
* Launching advertising campaigns on Facebook and Instagram
* Audience segmentation
* Testing offers and creatives
* Remarketing and warming up the audience
* Working at different stages of the funnel
Result: demand formation, increased brand awareness, and lead generation.
---
Social Media
Full management of social media:
* Instagram
* Facebook
* TikTok
Includes:
* development of content strategy
* writing posts
* visual design
* content publication
* adaptation for each platform
---
Video Content and YouTube
* Managing a YouTube channel
* Developing video format
* Shooting and editing
* Creating short videos (Reels / Shorts / TikTok)
* Optimizing videos for search
Result: an additional channel for audience engagement and increased brand trust.
---
Content Production
* Photo and video shooting
* Creating advertising creatives
* Preparing materials for social media and advertising
* Developing brand visual communication
---
Website Development and Refinement
* Participation in the creation and development of the website
* Ongoing work with UX/UI
* Optimizing conversion elements
* Developing new pages for marketing tasks
* Technical refinements
---
Analytics
* Setting up end-to-end analytics
* Implementing GTM and GA4
* Tracking key events (applications, calls, behavior)
* Analyzing channel effectiveness
* Transferring data to advertising accounts
Result: a transparent decision-making system based on data.
---
Approach to Work
We work as an external marketing department:
* strategy + implementation
* ongoing optimization
* working with numbers
* focus on results
---
Result
During our collaboration, we managed to:
* build a stable customer attraction system
* scale advertising campaigns
* increase brand awareness
* establish a strong digital presence
* unify all channels into a single marketing system
---
Conclusion
These are not separate services, but a comprehensive effort on the business in the digital environment — from the first contact with the client to analytics and scaling.
Our task is not just to launch advertising but to build a stable system for attracting customers and scaling the business.
---
What has been implemented
SEO Promotion
* Full website optimization
* Working with structure: categories, subcategories, filters
* Formation of a semantic core
* Writing and implementing SEO content
* Working with external factors (link building, crowd)
* Ongoing technical optimization
Result: stable growth of organic traffic and positions.
---
Contextual Advertising (Google Ads)
* Development of account structure for different business areas
* Launching search campaigns
* Launching Performance Max
* Remarketing
* Bid and budget optimization
* Working with lead quality
Result: a steady flow of applications and scaling of effective campaigns.
---
Targeted Advertising (Meta Ads)
* Launching advertising campaigns on Facebook and Instagram
* Audience segmentation
* Testing offers and creatives
* Remarketing and warming up the audience
* Working at different stages of the funnel
Result: demand formation, increased brand awareness, and lead generation.
---
Social Media
Full management of social media:
* TikTok
Includes:
* development of content strategy
* writing posts
* visual design
* content publication
* adaptation for each platform
---
Video Content and YouTube
* Managing a YouTube channel
* Developing video format
* Shooting and editing
* Creating short videos (Reels / Shorts / TikTok)
* Optimizing videos for search
Result: an additional channel for audience engagement and increased brand trust.
---
Content Production
* Photo and video shooting
* Creating advertising creatives
* Preparing materials for social media and advertising
* Developing brand visual communication
---
Website Development and Refinement
* Participation in the creation and development of the website
* Ongoing work with UX/UI
* Optimizing conversion elements
* Developing new pages for marketing tasks
* Technical refinements
---
Analytics
* Setting up end-to-end analytics
* Implementing GTM and GA4
* Tracking key events (applications, calls, behavior)
* Analyzing channel effectiveness
* Transferring data to advertising accounts
Result: a transparent decision-making system based on data.
---
Approach to Work
We work as an external marketing department:
* strategy + implementation
* ongoing optimization
* working with numbers
* focus on results
---
Result
During our collaboration, we managed to:
* build a stable customer attraction system
* scale advertising campaigns
* increase brand awareness
* establish a strong digital presence
* unify all channels into a single marketing system
---
Conclusion
These are not separate services, but a comprehensive effort on the business in the digital environment — from the first contact with the client to analytics and scaling.
Odessa 
Available for hire