tms-agro.com.ua Google ADS - promotion of agricultural and equipment
July 2025 — May 2026
About the project
The client is TMS "Agro", a company specializing in the sale of agricultural and warehouse equipment. At the start of the collaboration, the main focus was on agricultural products: granulators, extruders, feed mills, branch shredders, and similar equipment. Starting in 2026, a new direction was added — warehouse packaging equipment.
Collaboration timeline: from summer 2025 to the present.
What we received at the start
At the beginning of the collaboration, the advertising account had significant technical issues:
- The advertising cabinet had a large number of duplicate conversions
- Call tracking was incorrectly set up
- The product feed was incorrectly configured — despite being generated by a third-party plugin
- A third of the products did not appear in the feed at all due to a technical error that had to be resolved independently
- Sales through the cart on the website were not transmitted to the CRM system with any tags
Screenshot of Google Merchant Center: previous contractors were effectively working with only 1/3 of all products and did not notice this.
What we did
We resolved the technical errors in the feed and connected the full range of products to the advertising. We conducted our own integration of the OpenCart website with the CRM system according to the CRM instructions — this allowed us to see the status of applications and lead quality in the advertising cabinet by advertising campaigns.
At the current stage, we are integrating the transfer of actual sales to the advertising cabinet. The process is not without difficulties; however, the task is not critically urgent, as lead quality remains at around 90%.
Results
Period: July 2025 — May 2026
Applications: 1,110
Cost per application: 459 UAH
Total investments: 511,000+ UAH
ROAS (cart): 1,682.55%
Data from the Google Ads advertising cabinet for the entire collaboration period
Types of advertising campaigns
- Search campaigns
- Shopping campaigns
- Performance Max
About the client
The client takes a systematic approach to comprehensive marketing: they manage social media, their own YouTube channel, engage in organic traffic, and other sources. This positively impacts the overall results of contextual advertising.
The business is practically not dependent on seasonality: the products cover almost all seasons of harvesting and processing, so advertising did not stop even in the winter months — demand is present year-round.
Technical stack
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- CRM system SalesDrive
- Telephony Binotel
About the project
The client is TMS "Agro", a company specializing in the sale of agricultural and warehouse equipment. At the start of the collaboration, the main focus was on agricultural products: granulators, extruders, feed mills, branch shredders, and similar equipment. Starting in 2026, a new direction was added — warehouse packaging equipment.
Collaboration timeline: from summer 2025 to the present.
What we received at the start
At the beginning of the collaboration, the advertising account had significant technical issues:
- The advertising cabinet had a large number of duplicate conversions
- Call tracking was incorrectly set up
- The product feed was incorrectly configured — despite being generated by a third-party plugin
- A third of the products did not appear in the feed at all due to a technical error that had to be resolved independently
- Sales through the cart on the website were not transmitted to the CRM system with any tags
Screenshot of Google Merchant Center: previous contractors were effectively working with only 1/3 of all products and did not notice this.
What we did
We resolved the technical errors in the feed and connected the full range of products to the advertising. We conducted our own integration of the OpenCart website with the CRM system according to the CRM instructions — this allowed us to see the status of applications and lead quality in the advertising cabinet by advertising campaigns.
At the current stage, we are integrating the transfer of actual sales to the advertising cabinet. The process is not without difficulties; however, the task is not critically urgent, as lead quality remains at around 90%.
Results
Period: July 2025 — May 2026
Applications: 1,110
Cost per application: 459 UAH
Total investments: 511,000+ UAH
ROAS (cart): 1,682.55%
Data from the Google Ads advertising cabinet for the entire collaboration period
Types of advertising campaigns
- Search campaigns
- Shopping campaigns
- Performance Max
About the client
The client takes a systematic approach to comprehensive marketing: they manage social media, their own YouTube channel, engage in organic traffic, and other sources. This positively impacts the overall results of contextual advertising.
The business is practically not dependent on seasonality: the products cover almost all seasons of harvesting and processing, so advertising did not stop even in the winter months — demand is present year-round.
Technical stack
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- CRM system SalesDrive
- Telephony Binotel
Odessa 
Available for hire