Search Advertising and CMS in Google Adwords
The minimum budget.The work done:
The full semanical core.Distribution of requests.- Creating a campaign for contextual advertising for search and CMS (context media network)
Creating an Advertising Group.- For CSMs, locations are selected, exceptions are included (for sites), keywords, themes and interests are selected.The lists of remarketing.For each group of ads, create 3-5, relevant keyword and target page, ads.Defining and implementing an advertising strategy.Create extensions for ads: additional links, clarifications, structured descriptions, phone numbers, prices.- Improve the tracking of advertising campaigns in Google Analytics.Set goals in GA.
Weekly reports .The search campaign:
In a month of views there were 647 clicks, 7,500 views.From the very beginning, the average price of the click was 0.92grn, and with further optimization the price was 0.68grn.The average CTR for all time is 8.52%.Context and Media Campaign:
For a month of shows, there were 468 clicks, 61,600 views.The average price of the click is 0.27g.The average CTR for all time is 0.72%.
The full semanical core.Distribution of requests.- Creating a campaign for contextual advertising for search and CMS (context media network)
Creating an Advertising Group.- For CSMs, locations are selected, exceptions are included (for sites), keywords, themes and interests are selected.The lists of remarketing.For each group of ads, create 3-5, relevant keyword and target page, ads.Defining and implementing an advertising strategy.Create extensions for ads: additional links, clarifications, structured descriptions, phone numbers, prices.- Improve the tracking of advertising campaigns in Google Analytics.Set goals in GA.
Weekly reports .The search campaign:
In a month of views there were 647 clicks, 7,500 views.From the very beginning, the average price of the click was 0.92grn, and with further optimization the price was 0.68grn.The average CTR for all time is 8.52%.Context and Media Campaign:
For a month of shows, there were 468 clicks, 61,600 views.The average price of the click is 0.27g.The average CTR for all time is 0.72%.