SEO audit and search promotion for an online store

Task

HomeVibe, a company specializing in the sale of furniture and home goods, has requested an improvement in the organic visibility of its website on Google. The main goal was to increase the number of targeted visitors, improve rankings for commercial queries, and find new growth opportunities through SEO.

As part of the project, a comprehensive SEO audit, competitive environment analysis, and search promotion strategy were developed.

What was analyzed

During the audit, we examined the website structure, semantic core, page visibility on Google, and the competitiveness of key queries in the furniture and home goods niche.

Particular attention was paid to:

- categories of furniture for the living room, bedroom, and kitchen;
- popular commercial queries with high frequency;
- the website's positions in Google search results;
- the structure of the catalog and internal linking;
- competitors occupying the top positions in the search results;
- the potential for expanding the semantic core.

Identified issues

The SEO audit showed that the website already has a good foundation for promotion; however, some pages do not fully utilize their potential.

Achieved results:

- SEO Score increased to 84 points out of 100;
- several priority queries entered the top 10 on Google;
- improved positions for commercial keywords;
- increased visibility of furniture categories in search results;
- expanded reach of the target audience;
- created a foundation for stable growth in organic traffic and sales.

Summary

The comprehensive SEO audit, competitor analysis, and website optimization allowed HomeVibe to improve its positions in search engines and strengthen its presence in the competitive furniture and home goods niche. The work done has laid a solid foundation for further growth in organic traffic, an increase in orders, and the development of the online store.