SEO audit and strategy for an investment consulting company

Task

A company in investment consulting approached us, which had a professional website and quality services but was practically not receiving organic traffic from Google. The main goal was to identify technical and content issues that hindered the website's development and prepare a step-by-step SEO strategy for improving search rankings.

What Was Discovered

During a comprehensive SEO audit, we analyzed the technical condition of the website, its speed, security, content structure, and internal optimization.

Work Completed

To improve results, a comprehensive set of recommendations was prepared and implemented:

- Technical optimization of the website was conducted;
- Caching and page speed optimization were set up;
- CSS and JavaScript files were optimized;
- The level of WordPress security was increased;
- Meta descriptions for key pages were rewritten;
- A keyword structure for all main sections was created;
- An internal linking system was built;
- A content SEO strategy for further website development was formulated.

Results

After implementing the recommendations, significant improvements in the website's key metrics were achieved.

- SEO Score increased from 70 to 92+ points.
- Server response time was reduced from 3.25 to 0.6 seconds.
- The number of HTTP requests decreased by more than three times.
- Google PageSpeed scores for mobile devices rose to 80+ points.
- The website structure for search engines improved.
- Page indexing and the quality of internal optimization increased.
- A foundation for stable organic traffic growth was established.

Conclusion

As a result of the comprehensive SEO audit and strategy implementation, the company received a faster, more secure, and better-optimized website. This significantly improved visibility in search engines and created conditions for further increases in targeted inquiries and clients from organic search.