Online store for garden and vegetable products (fertilizers, seeds, fungicides, greenhouses, soils) on #NespiCMS (custom CMS based on the PHP framework CodeIgniter). Role: SEO manager, full cycle promotion since 2021.
Result: +186% organic traffic in 2024 compared to 2023.
What has been done:
1. Technical SEO
- regular full site audit identifying and systematically fixing critical errors;
- continuous crawler analysis and monitoring of indexing in Google Search Console;
- structure optimization: phased removal of "junk" pages and content duplicates;
- mobile version optimization (80% of traffic comes from smartphones).
2. Migration and Structure
- migration of the Ukrainian version of the site to the main domain;
- complete correction of URL structure and internal links without losing positions;
- transition to 100% Ukrainian-language queries in 2025.
3. Content and Semantics
- semantic core based on large exports from Serpstat;
- content plan for the blog by categories (Garden and Vegetable, Fungicides, Mineral Fertilizers, Seeds, Peat and Soils, Lawn Fertilizers, Greenhouses), which provides a significant portion of organic traffic;
- optimization of metadata, titles, and content for improving average positions.
4. Link Building
- regular increase of quality backlinks to enhance visibility.
Areas: technical SEO, content marketing, semantics, link building, site migration, language optimization.
#seo #technicalseo #contentmarketing #ecommerce #semantics #linkbuilding #serpstat #codeigniter
Result: +186% organic traffic in 2024 compared to 2023.
What has been done:
1. Technical SEO
- regular full site audit identifying and systematically fixing critical errors;
- continuous crawler analysis and monitoring of indexing in Google Search Console;
- structure optimization: phased removal of "junk" pages and content duplicates;
- mobile version optimization (80% of traffic comes from smartphones).
2. Migration and Structure
- migration of the Ukrainian version of the site to the main domain;
- complete correction of URL structure and internal links without losing positions;
- transition to 100% Ukrainian-language queries in 2025.
3. Content and Semantics
- semantic core based on large exports from Serpstat;
- content plan for the blog by categories (Garden and Vegetable, Fungicides, Mineral Fertilizers, Seeds, Peat and Soils, Lawn Fertilizers, Greenhouses), which provides a significant portion of organic traffic;
- optimization of metadata, titles, and content for improving average positions.
4. Link Building
- regular increase of quality backlinks to enhance visibility.
Areas: technical SEO, content marketing, semantics, link building, site migration, language optimization.
#seo #technicalseo #contentmarketing #ecommerce #semantics #linkbuilding #serpstat #codeigniter