SEO optimization of the website of the epoxy resin furniture manufacturer
Task:
Ensure stable organic audience growth, improve website visibility metrics, increase the number of clients and user return.
What we did:
1. Collected semantic core and developed a new website structure.
2. Conducted a technical audit, fixed critical errors: low loading speed, lack of meta tags, incorrect URL structure.
3. Performed competitor audit to consider their strengths.
4. Created a unique technical task for content filling, using AI to optimize the process.
5. Optimized meta tags, content, and internal linking.
6. Ensured website responsiveness for mobile devices (mobile-first indexing).
7. Added important pages (about orders, delivery, customization, offers for B2B clients).
Results:
Comparison of periods (2023 vs. 2024):
Search Console:
• Clicks: +66.77% (from 325 to 542).
• Impressions: +77.36% (from 26.5k to 47k).
Google Analytics:
• Sessions: +82.67%.
• Engaged sessions: +66.23%.
• Number of users: +109.21%.
• Interaction time: +39.8%.
• Returning users: +138.64%.
What does this mean for the business?
SEO is a long-term investment that consistently brings audience growth. Over the year, the client gained an additional 40,000 impressions and a significant increase in the number of interested users.
Ensure stable organic audience growth, improve website visibility metrics, increase the number of clients and user return.
What we did:
1. Collected semantic core and developed a new website structure.
2. Conducted a technical audit, fixed critical errors: low loading speed, lack of meta tags, incorrect URL structure.
3. Performed competitor audit to consider their strengths.
4. Created a unique technical task for content filling, using AI to optimize the process.
5. Optimized meta tags, content, and internal linking.
6. Ensured website responsiveness for mobile devices (mobile-first indexing).
7. Added important pages (about orders, delivery, customization, offers for B2B clients).
Results:
Comparison of periods (2023 vs. 2024):
Search Console:
• Clicks: +66.77% (from 325 to 542).
• Impressions: +77.36% (from 26.5k to 47k).
Google Analytics:
• Sessions: +82.67%.
• Engaged sessions: +66.23%.
• Number of users: +109.21%.
• Interaction time: +39.8%.
• Returning users: +138.64%.
What does this mean for the business?
SEO is a long-term investment that consistently brings audience growth. Over the year, the client gained an additional 40,000 impressions and a significant increase in the number of interested users.
Khmelnitskyi 
Available for hire