Case of SEO promotion for an online auto parts store. The work was carried out over 12 months with a focus on increasing organic traffic and revenue without reliance on paid advertising.
What the client came with: low organic traffic, almost complete dependence on contextual advertising, weak visibility for commercial queries, and low website conversion. The website structure was underdeveloped, and there was no SEO strategy.
Task: increase traffic from search engines, boost sales, and reduce customer acquisition cost through the organic channel.
What was done:
— a technical audit was conducted and indexing errors were fixed
— website loading speed was optimized
— the category structure was redesigned and the semantic core was expanded
— new landing pages were created for search queries
— SEO optimization of content was performed (title, description, texts)
— product cards and commercial factors were improved
— internal linking was set up
— work was done to increase the backlink profile
Results during the promotion period:
— 75% increase in organic traffic
— 33% increase in revenue from the organic channel
— growth in the number of queries in the TOP-10
— reduced dependence on paid advertising
The project demonstrated that systematic work with SEO (technique, structure, content, and links) provides sustainable growth not only in traffic but also in profit.
#seo #case #onlinestore #websitepromotion #ecommerce #organictraffic #seooptimization #trafficgrowth #promotion
What the client came with: low organic traffic, almost complete dependence on contextual advertising, weak visibility for commercial queries, and low website conversion. The website structure was underdeveloped, and there was no SEO strategy.
Task: increase traffic from search engines, boost sales, and reduce customer acquisition cost through the organic channel.
What was done:
— a technical audit was conducted and indexing errors were fixed
— website loading speed was optimized
— the category structure was redesigned and the semantic core was expanded
— new landing pages were created for search queries
— SEO optimization of content was performed (title, description, texts)
— product cards and commercial factors were improved
— internal linking was set up
— work was done to increase the backlink profile
Results during the promotion period:
— 75% increase in organic traffic
— 33% increase in revenue from the organic channel
— growth in the number of queries in the TOP-10
— reduced dependence on paid advertising
The project demonstrated that systematic work with SEO (technique, structure, content, and links) provides sustainable growth not only in traffic but also in profit.
#seo #case #onlinestore #websitepromotion #ecommerce #organictraffic #seooptimization #trafficgrowth #promotion