SEO promotion for online electrical hypermarket and tools

A comprehensive SEO campaign was implemented for an online electronics and tools hypermarket.

Results after 8 months

Growth of organic traffic from 86,000 to 91,000 unique users per month.

About 60,000 key queries ranked in the Google Top-10.

Indexed words increased from 702,000 to 735,000.

Currently, organic search is the main source of visitors. Upon request, a detailed portfolio with Google Analytics and a list of TOP queries will be provided.

What has been done
1. Internal optimization
Technical audit — identified and fixed all errors (404, redirects, speed).

Keyword clustering — gathered main and LSI phrases, distributed across pages.

SEO content — prepared technical specifications, wrote and published optimized texts.

Internal linking — set up internal links for even distribution of authority.

2. External optimization
Analysis of competitors’ backlink profiles

Compiled a donor database indicating the number of links and types (dofollow/nofollow).

Analyzed anchor list: share of branded, general, and key anchors.

Link building strategy

Determined the link growth dynamics of competitors.

Developed a schedule and tactics for monthly growth (quantity, types of links).

Budgeting

Estimated the required monthly budget for link procurement.

Benefits for the business
Steady growth of organic traffic and capturing new key queries.

Transparent strategy: the client sees how and where funds are invested.

Scalability — from a small set of donors to a large network of external links.

If more details or a full portfolio with charts and a list of TOP queries are needed — let us know!