SEO promotion - Online Store of Men's Clothing and Accessories

A comprehensive SEO promotion was carried out.

Results achieved after 24 months of work:
- Increased traffic from 4,000 to 32,000 users
- About 9,000 keywords are in the TOP10
- Total keyword index increased from 11,000 to 124,000 words

"Currently, SEO promotion brings the main traffic.
If requested, I can send a portfolio where you can review detailed data from Google Analytics and a list of keywords in the TOP10."

Work performed:
Internal site optimization:
- Technical audit
- Fixing all technical optimization errors
- Keyword search and clustering (LSI phrases)
- Setting technical specifications for copywriters and writing SEO content
- Internal linking

External site optimization:
Building a backlink profile and related SEO
An analysis of competitors' backlink profiles was conducted:
- Analyzed and prepared a database of donor sites used by competitors (total number of links and donor sites)
- Analyzed anchor texts with link types (dofollow / nofollow distribution)
- Prepared a detailed plan and strategy for growth dynamics. (analyzing competitors' link growth over time and roughly understanding their strategy)

Prepared detailed information on the following parameters of competitors' strategies:
- Monthly increase in the number of links
- Anchor / no anchor statistics
- Keyword analysis used by competitors
- Estimated monthly expenditure budget

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