SEO of the corporate website

Real case: how we transformed SEO into a channel for stable customer acquisition. How SEO works together with content and UX to increase applications and revenue.
In the first phase of work from 2018 to 2020, stable growth of organic traffic was recorded:
– users: from ~268 to ~3,600+ (growth of 10+ times)
– gradual increase without sharp "jumps" → a sign of a correct SEO strategy
Growth occurred due to:
– expansion of semantics
– optimization of structure
– content for commercial queries
What this means for business
For the metal structures niche (B2B, complex services):
– traffic growth = growth in requests for calculations / proposals
– increased coverage of commercial queries
– strengthening positions in a competitive niche
In such niches, even a small increase = significant impact on revenue
Important: this is not a short "spurt," but a systematic growth that indicates a solid foundation.

After the relaunch of SEO in 2023:
– users: from ~1,574 to ~5,600+ (+250–300% growth)
– clear growth trend after each month
– growth rate became faster than in the first phase

+ 273% growth of organic traffic in 6 months
Previously: 1,500 clicks / 135,000 impressions
Now: 5,600 clicks / 560,000 impressions

Conclusion:
– SEO works in B2B and complex niches
– promotion results can be assessed as highly effective
– exponential traffic growth (10x in the first phase)
– even after a pause, growth can be resumed and accelerated
– stable positive dynamics
– systematic nature of growth (not a "one-time effect")
– the key to success is systematization, not isolated actions

Important: the site does not just receive traffic; it attracts a new audience and scales.