TV repair service in Astana (Facebook)

Project

Setting up and managing Meta Ads (Facebook) advertising campaigns for a television repair service in Astana.

Client's Goal

To increase the number of inquiries and appointments for television repairs through WhatsApp, as well as to enhance trust in the service from potential clients.

What has been done:

- Launching and managing advertising campaigns in Meta Ads with the goal of "Messages (WhatsApp)"
- Testing video ads and various creative formats
- Analyzing the effectiveness of formats and offers, disabling ineffective ads
- Optimizing campaigns to increase the number of inquiries
- Launching separate video campaigns for reach on Instagram to build trust in the service
- Working on reducing the cost per action
- Monitoring the relevance of inquiries based on client feedback

Outcome

The advertising campaigns allowed for a steady influx of inquiries via WhatsApp.
Through testing formats and creatives, it was possible to identify the most effective ads and scale them.

Using video advertising for reach helped to build trust in the service and increase the audience's willingness to reach out.
Advertising was conducted with a focus not only on quantity but also on the relevance of inquiries, with constant adjustments to campaigns based on client feedback.